To facilitate the search for the necessary goods, the catalogs of Australia are structured according to any signs. Thus, the products in the catalog can be placed in alphabetical order, ordered by identification numbers or arranged in a hierarchical structure.
As a rule, the creators of catalogs in Australia prefer a hierarchical form. In hierarchical structures, goods are grouped into so-called commodity groups. Unlike the alphabetical structure or the structure of building by product numbers, it does not require the user to know certain data when searching for products, for example, names or numbers. The hierarchical structure also enables semantic, i.e. almost intuitive search. The client can move from the upper-order group to the lower group, thereby narrowing the search area more and more until he reaches the desired group.
When selling consumer goods, the catalog should be based on the commodity classification of food and non-food products. This is due to the fact that commodity classification has historically developed and is based on the needs of real trade. The division of consumer goods into classes, subclasses and groups is based on a hierarchical classification method, which is advisable to use when constructing the structure of the electronic showcase catalog. In addition, real trade organizations have been using this approach for a long time in the formation of departments and sections, and, consequently, consumers have developed a practice of orientation in trade enterprises when selling goods in real life. Therefore, the use of this approach in building the structure of the virtual enterprise catalog will contribute to the rapid orientation of consumers in the proposed assortment on the electronic showcase.